Why less can be more with content

Both people and search engines see websites very differently to the way they read traditional  media, so many of the ‘normal’ rules of writing simply don’t apply. Website readers are likely to be browsing, and before going into any detail they will skim and scan selectively, reading in short bursts and grabbing just what they need. Consequently you must think of writing content for websites as a separate task to writing for print.

Don’t just re-use print copy for your website - especially not on your key pages.

The good news is that you probably need to write less content than you might think, as in the world of informational or promotional web content, less is always more:

  • Less content is more manageable
  • Less content is easier for users to assimilate
  • Less content is less expensive and time-consuming to create